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Blog Articles
Portfolio
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PROJECT 1: Long-form blog for a wellness company.
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PROJECT 3: Short-form blog for a craft beer company.
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PROJECT 2: SEO-optimised blog for an international removals company.
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PROJECT 1: Long-form blog for a wellness company.
- THE CLIENT: Wellness Solutions
- THE BRIEF: The client requested a long-form blog article for its mindful education curriculum for children, that informed parents about the course and highlighted the benefits of a mindful education.
I researched the topic thoroughly to include key studies that added credibility. Ultimately, the article's aim was to compel parents to arrange a free discovery call with the company's CEO.
Here's what CEO, Laura McLuckie, had to say about the delivered project.
- Link: https://m.blog.naver.com/wellmiwellness/222829168997
PROJECT 2: SEO-optimized blog for an international removals company.
- THE CLIENT: PSS Removals*
- THE BRIEF: Write an SEO-optimised blog article for a removals company that displays authority and drives traffic toward the company's blog site.
It was essential for this project that identified SEO keywords were used correctly to avoid being flagged by Google for 'keyword stuffing' (the unnatural cramming of keywords into article).
*This is a spec. pieces, completed as part of the certified copywriter course at the College of Media & Publishing (CMP).
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PROJECT 3: Long-form blog for a craft beer company
- THE CLIENT: Gorilla Brewing Co.
- THE BRIEF: The client requested a blog article about the release of their Queen Elizabeth's Platinum Jubilee commemorative beer.
The blog post should generate excitement, convey the unique qualities of the beer, and highlight the connection to the historic occasion.
Link: https://blog.naver.com/gorillabrewingco
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